Moonergy believes the better you feel inside, the more beauty radiates from within. Each of their bath bombs and teas comes with instructions for a self-care practice to help women get in touch with their inner selves. Based on the brand framework developed by vanillashake, it was determined the brand should feel serene, modern, feminine, mystical and high end to appeal to women and communicate what is unique about Moonergy. These qualities are reflected in the illustration, typography and color palette beautifully.
Thanks to Shanna Daudi and Esther Kerner of vanillashake for their collaboration, creative direction, and brand strategy.