Mazie’s is a family neighborhood restaurant in West Palm Beach, Florida. The concept of the restaurant is inspired by eastern european recipes passed down from their grandmother Mazie. The brand needed to be warm, sophisticated and nostalgic to reflect the history of the food, but also polished and clean to communicate that this is a modern take on those recipes.
Creative direction and brand strategy by Shanna Daudi and Esther Kerner of vanillashake.